视频丨年货市场“马”上热 琉璃马、朱砂文创热销 \u003cdiv class=\"rich_media_content\"\u003e\u003cp data-source=\"cke\"\u003e俗话说过了腊八就是年，随着春节的临近，各地的年货市场也热闹起来。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e在重庆市渝中区，各个小商品市场陆续开启“年味模式”，红灯笼高挂、中国结摇曳，各类融入马年元素的创意小商品，吸引了市民前来采购。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e小商品销售旺\u003c/p\u003e\n\u003cp\u003e马年元素受追捧\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c!--VIDEO_0--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e\u003c!--AIPOS_0--\u003e走进渝中区的一个小商品市场，浓郁的节日氛围扑面而来。红灯笼串联起廊道，福字贴、生肖拉花相映成趣，耳畔不时传来商家“马到成功”“马上有福”等吉祥语的吆喝声。而市场里的马年主题商品区更是人气爆棚，从传统民俗饰品到新潮文创产品，品类丰富、创意十足，满足了不同年龄段消费者的需求。\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e据商户介绍，马年商品上架以来，销量持续攀升，目前已进入销售旺季，预计热度将持续至除夕。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e琉璃生肖产品热销\u003c/p\u003e\n\u003cp\u003e马年文创藏祝福\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e\u003c!--AIPOS_1--\u003e马年新春渐近，一系列兼具传统韵味与现代审美的马年文创产品纷纷上市，掀起新一轮消费热潮。\u003c/p\u003e\n\u003c!--VIDEO_1--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e在山东淄博市一家琉璃企业的生产车间，师傅们正忙着赶制琉璃马生肖作品。1400℃的高温下，琉璃料在吹制塑形中，逐渐勾勒出骏马的灵动身姿。今年，企业以“马”为创意核心，将琉璃烧制技艺与传统生肖文化深度融合，推出十余款特色文创产品。\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e某琉璃制造有限公司营销部经理 孙倩：\u003c/strong\u003e身上的纹路是祥云的经典设计，也是想给广大市民带来好的福运和吉祥。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_2--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e生肖文创中，“马上快乐”系列琉璃摇摇马深受消费者的喜爱。这款产品以半圆造型勾勒出马身轮廓，形似彩虹的弧线，既蕴含圆满之意，又带着几分童趣。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_3--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e消费者 康颖欣：\u003c/strong\u003e非常好看，感觉找回了童年的记忆，想买点文创品回去送给家人、亲戚朋友，让他们体验琉璃文化，也算是一个马年的祝福。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e马年朱砂文创走俏\u003c/p\u003e\n\u003cp\u003e线上线下订单旺\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e\u003c!--AIPOS_2--\u003e在贵州铜仁市万山区，当地朱砂制品企业推出一系列马年生肖主题的朱砂文创产品，通过线上线下渠道，销往全国各地。\u003c/p\u003e\n\u003c!--VIDEO_2--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e河南客商 杨晨辉：\u003c/strong\u003e我这次专程为马元素的产品来这边订购，我们订购的马元素的牌子、吊坠、手链，都卖得相当好，每个品我们至少订三十到五十公斤。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_4--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e某朱砂制品公司负责人 邓俊平：\u003c/strong\u003e这款“马上有钱”我们已经销售了2万多件，截至目前，我们的马元素产品已经销售了5万多件。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_5--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e朱砂还是一种天然矿物颜料，自古便广泛应用于书画创作。近期，用\u003c!--SECURE_LINK_BEGIN_0--\u003e朱砂\u003c!--SECURE_LINK_END_0--\u003e制作的书法、绘画、对联等产品，同样迎来热销。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e开足马力生产春联纸\u003c/p\u003e\n\u003cp\u003e供应节前市场\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e春联是春节期间增添喜庆氛围的常见传统装饰物，随着春节的临近，需求也日趋旺盛。\u003c!--AIPOS_3--\u003e连日来，安徽宣城市泾县的纸张生产企业开足马力，一卷卷喜庆吉祥的春联纸从这里发往全国各地。\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003c!--VIDEO_3--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e在泾县丁家桥镇的一家春联纸生产车间，五条生产线正在高效运转。印花机印好纹饰，切割机则将纸张裁切成不同规格。企业开足马力，采取“人歇机不歇”的方式不间断赶工。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_6--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e泾县某纸业有限公司负责人 吴燕菲：\u003c/strong\u003e主要畅销的图案，一个是以马年的元素定制的春联，另外就是龙凤传统图案为主。目前我们的生产状态是机器24小时换人不停机的操作。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_7--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e生产端火力全开，销售端同样繁忙，在当地的电商直播间里，主播们正对着镜头热情推介春联纸、福字等春节用品。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e近年来，泾县春联纸及相关产业发展迅速，吸引了众多电商与文创人才返乡创业。目前，当地春联纸及相关产品年产值已超过3亿元，有效带动村民增收。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e传统美食改良创新\u003c/p\u003e\n\u003cp\u003e黏豆包走俏年货市场\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e距离春节还有20天左右的时间，这几天，各地的年俗美食销量也是持续上升。黏豆包是东北人春节喜爱的传统主食。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003c!--AIPOS_4--\u003e眼下，在辽宁省北票市，黏豆包生产迎来旺季。当地企业通过自动化改造和配方创新，让老味道焕发新生机。\u003c/p\u003e\n\u003c!--VIDEO_4--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e在辽宁北票市的一家黏豆包生产加工厂，工人们正忙得热火朝天。一颗颗成型的黏豆包被整齐地分装、打包，即将发往节前市场，将这份浓浓的年意送到千家万户。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_8--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e黏豆包制作工序繁复，红豆需慢火熬制、反复翻炒成细腻豆沙；黄米面则需要经过72小时发酵，再经包馅、定型、醒发、蒸制等多道工序，才能成就黏豆包软糯饱满的口感。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_9--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e某食品生产企业负责人 杨振奎：\u003c/strong\u003e对传统工艺进行了现代改良，在保留原来手工揉制、包馅等工序的前提下，采用自动化设备完成醒发、蒸煮，精准控时。既提升了生产效率，又保证产品的品质，目前日产量达到3000多斤。\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\n\u003cp\u003e\u003c!--IMG_10--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e除了生产自动化，为顺应健康饮食趋势，今年企业对黏豆包配方进行了优化，在保证口感的同时整体减糖约40%。目前，新推出的黏豆包、汤圆等春节年货礼盒产品，在年货订单中占比已超过75%，销量同比增长约25%。\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\n\n\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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